Upscale designers are rolling out lower-priced lines

Five years for the price savvy fashionistas Isaac Mizrahi's line with the target to reduce chic style is found. Then in 2008, his creative director of Liz Claiborne as a brand to revive the popular retailer left. Mizrahi, a collection of his success with a low price target on the idea of buying high fashion and revolutionized in recent years, a big name designer partners followed suit. Vera Wang Vera Wang for Kohl made it just is. Red carpet favorite Max Azria, BCBGMAXAZRIA BCBG girls and fame of a brand to the maximum called for in the Wall-Mart is. Now, more high-fashion designers are rolling less than the cost of lines for the mass market and department store retailers, with trendy taste on a small budget to feed the demand of consumers. This month, Target, celebrated with a new collection of his latest project, designer collaboration has started - but sometimes controversial - British designer Alexander McQueen. Givenchy Haute Couture house that once was the head designer. The designer of the year in 2003, he was named by the Council of Fashion Designer's of America. The program - which is different from the target's go international initiative - good will - and a unique collection established designers an associate partner, creative ideas, or inspired by the elements has made. The goal of this program, the fashion designer has access to the everyday woman. Contemporary line, the goal for, McQ Alexander McQueen called hip and edgy clothes including jackets, tops and denim British rock band inspired by the Duke Spirit. Rates from $ 19.99 to $ 129.99 range. McQueen label of luxury women's wear pieces and most are $ 1,700. "His music - is a fashion collection inspired twist on rock 'n' roll with a sophisticated look to provide great value," Trish Adams, senior vice president in the target, said in a press release. Collection online and in selected Target stores, Gainesville, including the location, is available through April 14. JCPenney to its stores by Allen B. Schwartz, two new brands, with Alan B and I (Heart) Ronson Charlotte Ronson has been added by a designer style. The shops in these lines in February, offering cheap prices on designer brand the company's latest effort "to meet the trendy woman are. JCPenney other lines that come in this category fabulosity Kimora Lee Simmons and Nicole by Nicole Miller collection includes the design. Schwartz Allen Schwartz dresses your best red carpet ready ABS, for $ 200 - $ 300 range, most is known. JCPenney his line, "as a" good stretch of California casual chic "told," is a $ 52 jeans and $ 80 Maxi dresses like one with all items and apparel Sportswear women's collection. Ronson in the middle of an internationally known designers, store buyers is popular crowd. Her fashion - on the clothes are feminine and flirty and stars on Lindsay Lohan, Nicole Richie, Mischa Barton and Kate Moss has been seen. JCPenney his muted color line back in pieces; cardigans, tunics, tanks and pieces such as Layering Tees is full of very organized. Spaghetti - lease clothes, ruffled, Bermuda shorts and skirts round Rompers collection out. About all this for less than $ 60 retails. Of Liz Sweney, JCPenney's wear for women in the executive vice president and general merchandise manager, in line with customer feedback is an adventure. "This year, JCPenney his style continues to promote a move," he said. "JCPenney's new Allen B and I (Heart) Ronson brands target customer is a trendy lifestyle. JCPenney trendy lifestyle but not only for comprehensive industry with a growing segment, it is. ... This trendy women's fashion - is conscious and wants the latest, must have style. today's trends, his most personal part of the DNA, and the difficult economic time in fashion is not willing to sacrifice. " Another prominent fashion designers create a collection blog buzz Christian Siriano Payless, Payless ShoeSource and a shoe of the season four winner "of the runway project to design a collection for the handbag." Siriano his-Fall 2009 - to wear fashion shows during New York Fashion Week ready in shoes debuted. Recently, actress Mena Suvari is a collection of the series and the small cone-Heels and Spikes with high-heeled ankle boots in size features a pair of worn shoes. Available in the fall of Egypt, this collection is inspired by the landscape,. In the last few years, Payless shoe brands for the fashion ladder thanks Alice + Olivia, Abaete and Lela Rose, the twins Jenna and Barbara Bush have designed clothes for children and Jenna Bush's wedding dress made for the bride and attendant started growing up did.